El Juego de la Cerveza – Systems Dynamics

One of the activities conducted during the System Dynamics class in Colombia was the Beer Game – El Juego de la Cerveza

It allows students to experience first-hand how structure of business organizations impact their behavior, to some extent irrespectively of how skilled their managers may be. In the game, a 3 tier distribution system delivers beer from a factory to consumers. Only the retailer knows the consumer demand. As information and goods propagates through the chain with delays, oscillation occurs.

Students play competitively, as a pool of money collected from them at the start of the game will be awarded to the winners. A very entertaining and active dynamic develops during the 4 hour exercise.

The Systems Dynamics Society offers kits for playing the beer game, that I recommend. They include everything you need to run the game, as well as videos of Professor Sterman running a session.

I have attended many of his sessions, both as student and observer – my employer sponsors the Beer Game during incoming MBA orientation at MIT. Professor Craig Kirkwood at Arizona State University also has very good materials and hints.

I decided to run with a low-budget version that uses beans, pieces of paper and boards printed on common plotter paper. Everything is in Spanish language. I believe publishing the materials here may be useful to colleagues in Latin America and other Spanish-speaking countries.

Here is the board for the game, and here are the slides

For editable versions of these files, please contact me directly.

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