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	<title>8020world Management Consulting &#187; teaching aids</title>
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	<description>Game Theory &#124; Wargaming &#124; Strategy &#124; Modeling &#124; System Dynamics</description>
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		<title>El Juego de la Cerveza &#8211; Systems Dynamics</title>
		<link>http://8020world.com/2008/07/el-juego-de-la-cerveza-systems-dynamics/</link>
		<comments>http://8020world.com/2008/07/el-juego-de-la-cerveza-systems-dynamics/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 09:36:27 +0000</pubDate>
		<dc:creator>Juan-Carlos Méndez García</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Games and puzzles]]></category>
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		<guid isPermaLink="false">http://jcandkimmita.info/jc/2008/07/uncategorized/el-juego-de-la-cerveza-systems-dynamics/</guid>
		<description><![CDATA[One of the activities conducted during the System Dynamics class in Colombia was the Beer Game &#8211; El Juego de la Cerveza It allows students to experience first-hand how structure of business organizations impact their behavior, to some extent irrespectively &#8230; <a href="http://8020world.com/2008/07/el-juego-de-la-cerveza-systems-dynamics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>One of the activities conducted during the <a href="http://jcandkimmita.info/jc/2008/06/uncategorized/gearing-up-for-summer-classes-in-colombia/">System Dynamics class in Colombia </a>was the Beer Game &#8211; El Juego de la Cerveza</p>
<p>It allows students to experience first-hand how structure of business organizations impact their behavior, to some extent irrespectively of how skilled their managers may be.  In the game, a 3 tier distribution system delivers beer from a factory to consumers.  Only the retailer knows the consumer demand.  As information and goods propagates through the chain with delays, oscillation occurs.</p>
<p>Students play competitively, as a pool of money collected from them at the start of the game will be awarded to the winners.  A very entertaining and active dynamic develops during the 4 hour exercise.</p>
<div align="center"><img src="http://jcandkimmita.info/jc/wp-content/uploads/2008/07/photo-070208-005.jpg" /></p>
<p><img style="max-width: 800px;" src="http://jcandkimmita.info/jc/wp-content/uploads/2008/07/photo-070208-007.jpg" /></p>
<div align="center"><img style="max-width: 800px;" src="http://jcandkimmita.info/jc/wp-content/uploads/2008/07/photo-070208-006.jpg" /></p>
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<p>The Systems Dynamics Society offers kits for playing the beer game, that I recommend.  They include everything you need to run the game, as well as videos of Professor Sterman running a session.</p>
<p>I have attended many of his sessions, both as student and observer &#8211; my employer sponsors the Beer Game during incoming MBA orientation at MIT.  Professor Craig Kirkwood at Arizona State University also has very good <a href="http://www.public.asu.edu/~kirkwood/sysdyn/BGame/BGame.htm">materials and hints</a>.<br />
<br />I decided to run with a <strong>low-budget version</strong> that uses beans, pieces of paper and boards printed on common plotter paper.  Everything is in Spanish language.  I believe publishing the materials here may be useful to colleagues in Latin America and other Spanish-speaking countries.</p>
<div align="center"><img style="max-width: 800px;" src="http://jcandkimmita.info/jc/wp-content/uploads/2008/07/photo-070208-001.jpg" /></div>
<p>Here is the <a href="http://jcandkimmita.info/jc/wp-content/uploads/2008/07/Board.pdf">board for the game</a>, and here are the <a href="http://jcandkimmita.info/jc/wp-content/uploads/2008/07/Proyecci%f3n%20para%20el%20juego.pdf">slides</a></p>
<p>For editable versions of these files, please contact me directly.</p>
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